Smartphones are all around us and with its growing prominence, mobile application development is one of the fastest growing sector. While we have mobile apps like, Gmail, Facebook, Twitter, YouTube, big firms like Amazon, Walmart etc. are leaving no stone unturned in wooing their customers. It is evident from these facts that mobile application development is not going to stop anytime soon although, it will keep on evolving.
Below are some of the trends which will determine the future of mobile application development
Innovative User Experience

Good User interface and intuitive User experience is prerogative of a good mobile application. If you have a look at some of the most popular mobile apps namely Houzz, Instagram, pinterest, Twitter, you will notice that they have inculcated new designs with attractive interfaces. Mobile apps Designers are also creating apps that can accommodate mobile challenges, such as partial user attention and interruption. Leading mobile applications are continuously raising their standards in terms of user interface and experience and hence it the mobile app developers need to learn a lot from them and must try to imitate the same in their work too.

M-Commerce

Mobile purchases are ruling the space since a good deal of time and various tech analysts hold a strong view that mobile purchase would continue to grow in coming years as more and more users adapt to m-commerce. People are using platforms like Google Wallet and Apple Pay for transactions instead of plastic money. There is absolutely no second opinion about wearables playing a key role in the future of mobile payments and customer loyalty.

IOT

As per a report by Gartner, there will be more than 26 billion connected devices by the year 2020. This would include smart objects including domestic appliances, medical devices and electric bulbs to name a few. These devices will be a part of Internet of Things and would communicate with a smartphone through the mobile application. Tech Giants like Microsoft have started to add IOT to their offerings. With all these stats, it is clear that IOT is here to rule and mobile developers need to take this seriously.

Wearable devices

Smart Wearables like Apple Watch, Fitbit, Android Watch have taken the market by storm and the number is increasing by leaps and bounds. Now these new-age gadgets are heavily reliant on apps and hence, it has opened up immense opportunities for application development fraternity. Smartphone is gradually becoming the hub of personal-area network with the advent of gadgets like Google Glass, smart jewellery and other similar wearables. It won’t be wrong to say that wearable devices connected with smartphones will rule the generation of mobile application development strategies.

There is absolutely no denial of mobile applications being an integral part of current digital ecosystem . App developers need to upgrade their skills frequently in the ever changing world of software development and the points mentioned above would help a lot accomplishing this task.

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Let’s have a look at why every business needs digital marketing

 It provides a chance to small businesses to stand at par with the bigger players

There was a time when there used to be a per-conceived notion that digital marketing is only for big organizations who have set aside a corpus for PPC or other online marketing campaigns. On the contrary, online marketing gives a chance to small enterprises to compete with their bigger counterparts  . With the help of digital marketing, small size companies are now able to have the resources to perform marketing activities which were only available with large corporations otherwise.

Way more cost-effective than the traditional marketing methods

Small and medium size businesses often operate on very tight margins and hence marketing strategies like social media marketing, search engine optimization are no less than a boon for them. As per a Gartner’s report, more and more enterprises are switching to digital techniques from traditional medial channels because of robustness and mass-reach.

 It enhances revenue generation

The most important thing in a business is ‘conversion’ or sales/leads depending on the nature of business. Tools and techniques like PPC, SEO, SMO, Search engine marketing are targeted toward conversion optimization as without conversion, all the efforts would go in vein. Several brands have witnessed a considerable rise in their revenues by simply following these methods.

It helps your business interact with the targeted audience

The prime reason behind increasing momentum of digital landscape is because of its ability to interact with the target audience in real time. There are a vast array of tools available to gauge behavior of the users who visit your website. It is absolutely essential to note metrics like user visits/day, unique visitors, bounce rate and many more in order to take key decisions. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them – gaining their loyalty and trust that you will need when your business begins to grow.

It caters to mobile customers

There is no second opinion about mobile ruling the internet with the rapid surge in smartphone usage. More than 65% of internet traffic comes from mobile and it’s high time you should run online campaigns like PPC intended towards mobile consumers.

It ensures better conversion

Last but not the least, It is a normal occurrence for brick-and-mortar business to witness people entering their stores for window shopping or leaving without any purchase. A targeted few do make a purchase and if satisfied,  come back for more on a later date. Digital Marketing helps you make use of proven strategies and techniques that deliver results.

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