Smartphones are all around us and with its growing prominence, mobile application development is one of the fastest growing sector. While we have mobile apps like, Gmail, Facebook, Twitter, YouTube, big firms like Amazon, Walmart etc. are leaving no stone unturned in wooing their customers. It is evident from these facts that mobile application development is not going to stop anytime soon although, it will keep on evolving.
Below are some of the trends which will determine the future of mobile application development
Innovative User Experience

Good User interface and intuitive User experience is prerogative of a good mobile application. If you have a look at some of the most popular mobile apps namely Houzz, Instagram, pinterest, Twitter, you will notice that they have inculcated new designs with attractive interfaces. Mobile apps Designers are also creating apps that can accommodate mobile challenges, such as partial user attention and interruption. Leading mobile applications are continuously raising their standards in terms of user interface and experience and hence it the mobile app developers need to learn a lot from them and must try to imitate the same in their work too.

M-Commerce

Mobile purchases are ruling the space since a good deal of time and various tech analysts hold a strong view that mobile purchase would continue to grow in coming years as more and more users adapt to m-commerce. People are using platforms like Google Wallet and Apple Pay for transactions instead of plastic money. There is absolutely no second opinion about wearables playing a key role in the future of mobile payments and customer loyalty.

IOT

As per a report by Gartner, there will be more than 26 billion connected devices by the year 2020. This would include smart objects including domestic appliances, medical devices and electric bulbs to name a few. These devices will be a part of Internet of Things and would communicate with a smartphone through the mobile application. Tech Giants like Microsoft have started to add IOT to their offerings. With all these stats, it is clear that IOT is here to rule and mobile developers need to take this seriously.

Wearable devices

Smart Wearables like Apple Watch, Fitbit, Android Watch have taken the market by storm and the number is increasing by leaps and bounds. Now these new-age gadgets are heavily reliant on apps and hence, it has opened up immense opportunities for application development fraternity. Smartphone is gradually becoming the hub of personal-area network with the advent of gadgets like Google Glass, smart jewellery and other similar wearables. It won’t be wrong to say that wearable devices connected with smartphones will rule the generation of mobile application development strategies.

There is absolutely no denial of mobile applications being an integral part of current digital ecosystem . App developers need to upgrade their skills frequently in the ever changing world of software development and the points mentioned above would help a lot accomplishing this task.

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Businesses switching to online from print based advertising often have a misconception that they would be good with just transferring their print identity to web. They miss the most important point which is, your brand should communicate effectively with your customers and the most effective tool to accomplish the same is your website itself.

Web marketing is very different though the basic principles of marketing remain the same.

Here are a few points which should be kept in order to establish a strong brand identity on the Web:

• Identify your target audience
  It is critically important for businesses to determine their best prospects. It is not necessary that their all their offline customers would accept their online venture as well. Tastes and preferences of customers are often unpredictable and therefore quantifying the target audience forms the first building block of online marketing.
• Concentrate on User Experience
  Providing an awesome user experience is a prerequisite for any website. The website should have an intuitive navigation and should work like a charm. Users have become smart now a days and they want the website to function smoothly. The load time of your website should not be more than 2-3 seconds. You should not forget the SEO factors like integrating proper meta tags, Alt Tags etc. in the website which makes them search engine friendly. User experience is a magical term in digital term and if inculcated properly, could definitely do wonders.
• Keep it Simple Stupid
  First time entrepreneurs have a misconception that integrating complex functionalities in the website would make it more intuitive which is not true. Just because an XYZ e-business company integrated a certain complex feature doesn’t mean that you should blindly follow the same blindly. You should always set your priorities based on the nature of business and your consumer’s taste. You should that the UI and UX you put in place are designed to fit your user’s unique needs.

The above mentioned points may look small but do make a big difference. So apply these strategies and let us know about your experience in the comment box.

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The above mentioned Quote itself tells us the importance of website in a business. Each and everyone is on internet today and its growing prominence has proved that Website is an asset to any business. If you have a business and not having a website for the same, you are surely losing a huge chunk of potential customers and thus money. A Website is the best & most economic medium to reach your consumers and let them know about your services.

24/7 Accessibility

Internet never sleeps and one can access your website 24/7. In this way, even if you are inactive, your website would continue working for you. Your potential customers would be able to access the website and services offered by you from anywhere and everywhere.

Cost Efficient

Web design & development doesn’t cost you a fortune! These days, you can get a professional website designed at a reasonable cost. Moreover, website increases your reach 100 fold and you can tap the entire world through website. Even if you have a brick and mortar business, it’s extremely expensive to market your business through physical advertising. On the contrary, website allows you to showcase your products or services at a reasonable cost.

Increases credibility

Website is the one stop destination where you can showcase all your products or services and let your consumers explore more about your business. In addition to this, an information rich website builds trust among the people. Today almost every buyer scrolls through the internet in order to check the credibility of the brand before making the final decision. In this scenario, it is essential to have online presence to scale new heights.

Convenient

Gone are the days when people use to wander in brick and mortar Stores and toil in order to get their favorite products. Customers have grown extremely smart and prefer to shop from the convenience of their bedroom. Smart businesses have realized this and have put their services online. It is imperative to repeat that your business needs to  be on the internet in order to sustain the cut throat competition.

Enhance Sales

Sales is the backbone of any business regardless of the product. No matter whatever product or service you offer, your business won’t survive without sales. By having a website, people can scroll through your products and buy them from anywhere and everywhere.

Advait Solutions is one of the fastest growing and most promising Web & Mobile application development company. It has seasoned experts who have a rich experience and are well versed with the latest technologies in web and mobile app development. We have worked with a number of businesses & Startups related to various niches and have delivered the best. If you have an awesome idea, we would love to give it a shape. Please drop a line at info@advaitsolutions.in  .

The post Why you Must have a Website for your Business appeared first on Mindrops Blog.

We provide creative, innovative, affordable & SEO friendly services in website design, development and our primary focus is to add new features that can lay down to ensure success for your online business. We also provide the client business goals and their eyesight in effective online reality.

Various Type of Software we deals in:-

• Billing Software,
• Online Test,
• Security Management Software,
• OMR Solution,
• Sugar CRM,
• Construction Software,
• E-Learning Software,
• Recruitment Software,
• School/College ERP Software,
• Inventory Management Software,
• Tender Management,
• Staffing,
• PMS Software,
• ERP Software.

We specialize in

• Web Designing and Development,
• Mobile Application for iOS and Android,
• Search Engine Optimization (SEO) and Web Marketing,
• E-Commerce,
• Multimedia Solutions,
• Content Writing,
• Graphics Design,
• Flash Design and Logo Design.

We also build web solutions, which evolve with the changing needs of your business or company. Mindrops provides domain registration name and hosting services with own server.

Wants to Know more???

Get in Touch with us!!!

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